What Postie can schedule, platform by platform
Postie schedules posts to LinkedIn, Instagram, Threads and TikTok, and listings to Etsy. Each connected account has its own queue, posting days, hour and time zone. This page lists the formats and limits for each platform.
| Platform | Text limit | Media in one post |
|---|---|---|
| 3,000 characters | Images, a poll, or a PDF carousel | |
| 2,200 characters | Up to 10 photos and videos | |
| Threads | 500 characters a part, up to 5 parts | Up to 20 photos and videos |
| TikTok | 2,200 characters | One video, or up to 35 photos |
| Etsy | 140-character title, 10,000-character description | Up to 10 photos |
Scheduling LinkedIn posts
- Formats: text posts, images with alt text, polls, and PDF carousels that Postie builds from your images.
- Polls: a question and at least two options, open for 1 day, 3 days, 1 week or 2 weeks.
- Company mentions: save up to 50 company pages for an account and mention them in a post.
- First comment: Postie can add a comment of yours right after the post goes out.
- Account: posts go to your own LinkedIn profile. When LinkedIn's login expires you reconnect the account; Postie alerts you.
Scheduling Instagram posts
- Formats: photos, reels, and carousels of up to 10 photos and videos.
- Caption and first comment: a caption of up to 2,200 characters, plus an optional first comment.
- Account: Business and Creator accounts only. Instagram doesn't let apps post to personal accounts; switching is free in Instagram under Settings → Account type and tools.
- After posting: the post's numbers and comments come into Postie. The login renews itself while the account is connected.
Scheduling Threads posts
- Formats: text, photos, videos, and carousels of up to 20 photos and videos.
- Length: 500 characters a post. Threads counts each emoji as several characters.
- Chains: with chains turned on in the account's settings, a longer post goes out as a chain of up to 5 parts, cut at a paragraph break or sentence end.
- After posting: the post's numbers and comments come into Postie. The login renews itself while the account is connected.
Scheduling TikTok posts
Connecting TikTok accounts isn't open yet; until it is, a TikTok account in Postie is a planner and nothing posts from it.
- Formats: one video, or a photo post of up to 35 photos, with a caption of up to 2,200 characters.
- Where it lands: in your TikTok inbox as a draft, and you tap Post in the TikTok app. Posting straight to your profile is turned on only after TikTok has audited the app.
- Direct posts: you choose who can see the post and whether comments, Duet and Stitch are allowed, and you can label AI-made or branded content.
Scheduling Etsy listings
Connecting Etsy shops isn't open yet; until it is, an Etsy account in Postie is a planner and nothing is sent to Etsy.
- What a listing holds: a title of up to 140 characters, a description of up to 10,000, up to 13 tags of 20 characters each, up to 10 photos, a price and a quantity of up to 999.
- Shop settings: category, shipping profile, return policy and processing time are picked from your own shop.
- Draft first: a listing goes to Etsy as a draft. It goes live only if you chose that and agreed to Etsy's listing fee; Etsy charges its fees to your Etsy account, never Postie.
- Access: Postie asks Etsy only for your listings and shop details, not orders or buyers.
On every platform
- A post goes out only when it is marked ready. If the next post isn't ready, the queue holds and Postie alerts you; nothing is skipped.
- Any post can be pinned to an exact date and hour.
- Draft and Polish write to the voice, audience, length and hashtag rules you set for each account. You can also write and polish posts in Claude.
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The term 'Etsy' is a trademark of Etsy, Inc. This application uses the Etsy API but is not endorsed or certified by Etsy, Inc.